In Mexico, "grandmas" are, after mothers, the family members who inspire the most love and respect. They are traditionally in charge of preparing pozole—a tasty and complex dish—for the whole family during Fiestas Patrias (Mexico's Independence Day). But this dish can take between four and six hours to prepare. That's a lot of time that grandmas could spend doing anything else.
This year, thanks to the exclusivity of La Casa de Toño on Uber Eats, grandmas can be freed from their patriotic duty and granted some well-deserved rest.
Free Grandmas Uber Eats
A tradition that is slow-cooked
What would your grandma do?
Becoming a tai-chi expert. Knitting an entire house. Kicking back in a recliner fully wrapped in plastic to enjoy an afternoon of games. All of this and more is what a grandma can do with six free hours in her day instead of cooking pozole.
Reinventing tradition
Where is it written that they must spend so many hours feeding the family? Sometimes they do the pozole because they want to, other times because of the habit, but other times, families unfairly rely on the grandmothers to take charge of the food, sometimes without considering the countless hours and effort it takes her to prepare the dishes she has been making for years.
This year, the story changes—and so does the tradition.


Agency: Wieden+Kennedy
Chief Creative Officer: Jessica Apellaniz
Creative Director: Alejandro Rattenbach, Emiliano Cortez
Creative Copywriter: Alfredo Kraiselburd
Art Director: Nicolás Roldan
Production: The Maestros
Director: Vicky Torres Falco