In Mexico, "grandmas" are, after mothers, the family members who inspire the most love and respect. They are traditionally in charge of preparing pozole—a tasty and complex dish—for the whole family during Fiestas Patrias (Mexico's Independence Day). But this dish can take between four and six hours to prepare. That's a lot of time that grandmas could spend doing anything else.

This year, thanks to the exclusivity of La Casa de Toño on Uber Eats, grandmas can be freed from their patriotic duty and granted some well-deserved rest.

Free Grandmas  Uber Eats

A tradition that is slow-cooked

What would your grandma do?

Becoming a tai-chi expert. Knitting an entire house. Kicking back in a recliner fully wrapped in plastic to enjoy an afternoon of games. All of this and more is what a grandma can do with six free hours in her day instead of cooking pozole.

Reinventing tradition

Where is it written that they must spend so many hours feeding the family? Sometimes they do the pozole because they want to, other times because of the habit, but other times, families unfairly rely on the grandmothers to take charge of the food, sometimes without considering the countless hours and effort it takes her to prepare the dishes she has been making for years.

This year, the story changes—and so does the tradition.

Bronze Retention and Loyalty [2025]

Campaign of the week


Agency: Wieden+Kennedy

Chief Creative Officer: Jessica Apellaniz

Creative Director: Alejandro Rattenbach, Emiliano Cortez 

Creative Copywriter: Alfredo Kraiselburd

Art Director: Nicolás Roldan

Production: The Maestros

Director: Vicky Torres Falco

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