Uber Eats teams up with La Liga BBVA MX
Get anything from the Final Uber Eats
Uber Eats is the new sponsor of the Mexican Football League (La Liga BBVA MX) and that makes a lot of sense. Why? Because fans demand everything from football and also from Uber Eats. In football they demand the players to run, to tackle, to score goals, and to brighten our week. The same happens with Uber Eats where you demand food, drinks, groceries and more. In other words… where you get anything.
A dirty sock can become a collector's item
Uber Eats is the new sponsor of the Mexican Football League (La Liga BBVA MX) and that makes a lot of sense. Why? Because fans demand everything from football and also from Uber Eats. In football they demand the players to run, to tackle, to score goals, and to brighten our week. The same happens with Uber Eats where you demand food, drinks, groceries and more. In other words… where you get anything.
Snap, share and win
During the broadcast, we launched a real-time activation that allowed more than 26 million fans to order any item from the Final. They had to take a photo of the desired item and share it on Instagram in order to get it. If they were the first to order, we would deliver it to their doors, thanks to our Uber Eats riders.
Merit Social Media [2024]
Agency: Wieden+Kennedy
Chief Creative Officer: Jessica Apellaniz
Creative Director: Alejandro Rattenbach, Emiliano Cortez
Creative Copywriter: Alfredo Kraiselburd
Art Director: Nicolás Roldan