Na’ que me pare

Behind every ride, there’s a destination, on the road and in life. But in Mexico, losing four hours a day stuck in traffic makes getting anywhere feel impossible. That’s why Uber Moto’s mission is to help people move through the city faster, easier, and in their own rhythm.

To launch Uber Moto, we didn’t partner with a famous artist with millions of followers. Instead, we teamed up with RIVVAA, an underdog talent with fewer than 8,000 followers, blocked by industry obstacles but determined to break through and go further in life.

Na’ que me pare Uber Moto

From underdog to unstoppable

We co-developed the song, which was filmed by award-winning filmmaker Roger Guardia. The track samples the typical sounds of Mexico’s streets and transforms them into music showing how, despite all the obstacles on the road, Uber Moto is the driving force that helps you go further. The obstacles in the film were inspired by real memes circulating on social media about the unusual things people often encounter in Mexico’s traffic jams.

Showing the real side of Mexico

While most commercials build a plastic, polished, and cliché version of Mexico’s streets, we chose to capture their raw, imperfect beauty. Every corner blends chaos and color, where the ordinary collides with the extraordinary. From a marching band blocking traffic to vendors turning sidewalks into stages, these moments define who mexicans are. The film draws from that real, unpredictable energy, the kind that makes Mexican streets feel like they’re always on the move.